5 types of animated videos to suit your SaaS profile
As a SaaS company, you surely do know the quality of your product. And you can even amplify and enhance them accordingly during your marketing process. For that you just need to have an animated SaaS video with you. You can easily reach out to your potential customers with the help of a video. Video marketing is the most effective strategy when it comes to selling your products. A SaaS profile video gives you the leverage to identify the existing problems with its solution on the same platform.
There are several options for you to choose from if you have decided to create an animated profile video for your SaaS company. These types of videos have their own unique styles and features and come along with several benefits too. The concept behind these videos are quite simple. It presents the idea behind the SaaS company in the most varied format, in a way the audience can understand the complex structures and use cases of the product. Here in this article are the most common types of animated videos that suit your SaaS profile.
An explainer video focuses on the explanation of a software. In most cases a SaaS product usually requires an explanation being the most complicated sector of all. Even though it is most widely used to make the task of the user less sophisticated, the terms and technicality doesn’t usually comprehend initially. It is the responsibility of the service provider to help the users understand better. Animated SaaS video or one of its form animated explainer videos could be that medium to communicate to the audience on behalf of your SaaS company.
Product Demo Videos
It is impossible for end users to understand a SaaS product without any guidance. This is the main reason why people hesitate on choosing a better software for their daily use. But this problem can be solved using animated videos. If you create a product demo video to describe your product, it can easily guide the audience through using the software without any complications. It is the most versatile way of delivering your service through a SaaS profile video. Demonstration has always been the key feature of any marketing strategy and remains an integral part of every animated video.
Running a software business also requires sales to make profit. In fact, sales is the ultimate goal of developing software that matters. It cannot be denied that providing a service free of cost is never going to happen. So, by any means it is necessary that sales must happen in order for a SaaS company to thrive and sustain. A sales video is there to help you make more sales in the industry. Being an animated profile video, a sales video reaches out to the market describing the features of your product to the potential customers who are looking for a SaaS product just like yours. And they will definitely be a part of your sales if the sales video is good enough.
Promotions never go out of style. Many of us think promoting a brand is necessary in the beginning phase of the establishment of a company. Maybe it is true in the case of other sectors in the industry. But a SaaS platform always will require a promotional video to stay ahead in the market. Animated SaaS video is never out of the trend and no other videos can define the aspects of a SaaS company more personally than an animated promotional video. It constantly promotes your content to new audiences every time it reaches a targeted platform.
Software Overview Videos
A SaaS platform being a software expertise generally needs a software overview video to tell the audience what they are all about. It also acts as a SaaS profile video that gives the overview on the product. The software overview video doesn’t go in deeper detail about the product which may even confuse the audience. It touches the surface of the software which gives the brief information that can be a portal for other videos that could be created for the same SaaS platform. The need for software overview video is gradually increasing as many SaaS companies are showing interest towards animated video.
Where to use animated videos?
The use of animated videos is more widespread when it comes to marketing your SaaS company. There are several platforms where animated profile video can be used for a successful outcome. You must understand that animated videos are one of the most valuable marketing assets. Here are a few ways you can use them to make the most out of it.
Video is the trend. Without a video on your website it looks very dull. Not all of them have yet put videos on their website but the website with videos rises to the next level. Animated SaaS videos on your homepage will help visitors understand your product more clearly. When you have a video on your homepage the website gets ranked properly on search engines.
2. Email campaigns
Email marketing is a popular approach of finding clients and customers targeting them with messages they are wanting to read. But there could be a problem if they do not understand anything when they visit your website. So, attaching a SaaS profile video could be helpful. When they find a video link on your website it will work as a guiding tool to your product.
3. Meetings, orientation and training
Meetings could go boring, orientations can become dull and training could be confusing sometimes. But with animated video times could become interesting. Your audience will enjoy the companionship of a video no matter how lazy or boring they are feeling.It instantly boosts the mood with narration that is to the point, loud, and clear. So, don’t forget to use Animated profile video in company’s programs and events.
4. Video Channels
Two of the most popular video channels on the internet are YouTube and Vimeo. These channels are so popular that they are responsible for 80% of the traffic on the internet. In order to take full advantage of his opportunity, create an animated SaaS video and publish them on these channels. These platforms also offer space for viewers to like, share and comment on the video.
5. Social Media
We see businesses all around the world promoting their brand on social media these days. They even invest a little decorating their social media or hire a freelancing company to do so. When you have a SaaS profile video social media is a popular platform to promote your SaaS company through a video. Don’t forget platforms like Linkedin and Tiktoks because they have more of an audience.
Running Ads began rising with the rise of animated profile video for SaaS platforms. People are even using animated videos as commercials. It actually is a part of video marketing. These types of video ads on social media, Youtube, LinkedIn, etc will help in boosting conversion rates. You can even display in local channels as many of the people are still fond of watching televisions.
Once you enter the journey of animated video production you’ll have various types of video to select from. Though the production process is similar for all types of video, the content varies in all cases. Being a SaaS platform, it feels inconvenient to not have an animated video for marketing purposes. The competition is simply high and everyone is starting to use video marketing. Animated SaaS video allows your SaaS brand to maintain active presence in the market.
A great explanation, a quick demonstration, pitch sales, promote company, and a software overview. You can decide which one to move forward with. Give ideas on how to begin with. Explore the possibilities of imagination and you are all set for the next move. There are plenty of locations to strategically display your video of choice. Your homepage, email campaigns, advertisements and many more. Social media even gives you the access to boost your product in the group of target audience based on geographical locations.
Here are few points on what we think animated videos are helpful for,
- As a SaaS company, your brand personality can be easily uplifted with the use of video because audiences will recognize and remember your product.
- You will be able to achieve all your marketing goals with SaaS profile video because people will click when it’s an animation and buy knowing it’s a problem solver.
- Animated profile video can be delivered to a targeted group of audience using email marketing and digital marketing which is quite effective.
Most likely you may have created a SaaS animated video but not getting the expected result from it. You must be doing something wrong otherwise your competitors also should be experiencing the same but instead...Read More