Animated SaaS Explainer Videos Can Help You Land and Expand
Article Contents
The SaaS sector is booming as a largest and fastest growing industry in the market. Due to its effectiveness and easiness, the market is very widespread in the present scenario. As the number of SaaS companies are also rising the competition is getting tougher day by day. In order to make a mark SaaS explainer videos are becoming a viable option as it supports video marketing too. Reaching the audience is a piece of cake with this opportunity.
The SaaS product differs widely from other types of business. Neither it is an object nor it is a downloadable craft to be used offline. It’s a software that has its usage in the cloud making it virtually available from anywhere you have access to the internet. In order to make this usterstand to the audience, an animated product explainer video or a software explainer video has become a must asset for SaaS companies.
In this article we will be discussing how animated videos will help your SaaS company to Land in the market and expand your customer base eventually.
Explains the problems and solutions clearly
Animated SaaS explainer videos bring a package of benefits along with it with the capability to explain the existing problems as well as how the product will be able to solve those problems. The content can be described clearly with the help of audio and animated visuals to make a great presence among the audience. Animated video could even be the substitute for your presentations explaining the same thing in shorter duration more clearly. Videos are a go to approach for your marketing campaigns.
Shows off the benefits first hand
If you want to make people buy your SaaS product, you must somehow let them know the benefits of using your software. Animated videos are perfect to do so. You can create a cool concept with all the benefits of your software and create dynamic visuals using animation. This allows customers to decide and compare your software with other competitors. So, you must wisely create product explainer videos so that you’ll be able to convince the audience to get them buying. If your video stands out then no matter what your competitors do, you’ll not lose your customers.
Generates the increased interest
Animated videos do not fade away easily over time. We can see that the videos that were created five years ago are still reaping the benefits in today’s date. But the one thing that you cannot deny is that the trends in new forms of animation are constantly emerging with new trends. It’s a suggestion to change the style of your animation after certain years but even if you don’t do so animated videos are never out of the scene. Your software explainer video is sure to increase the interest of the viewers towards your product.
A perfect written pitch with animation
Branding your SaaS business is as important as any other factor necessary to grow your sales. Creating a SaaS explainer video will not only help you sell but establish a strong brand presence. You’ll even feel your brand gaining recognition quicker than ever with the use of animated videos. Videos make a strong identity saving you from crises that you could fall into otherwise. People will feel you are here to provide them with better services in the days to come. Your SaaS brand will reach heights with the help of an animated video.
Showcase your company portfolio
Most of the SaaS platforms usually have a successful company portfolio. But their websites are focused towards their product which is quite different from the rest of the corporate websites. So, a SaaS company usually lacks a platform to display their portfolio. But thanks to animated videos, it’s a unique and viable medium to showcase your SaaS company portfolio. A product explainer video itself can spare a few seconds from its valuable minutes or add extra little time to display your successful portfolio. It makes sure your SaaS software is popular in the market.
Grab viewer’s attention
Videos in general have a longer attention span than the other forms of content. Animated videos likewise are the center of attraction when it comes to grabbing viewer’s attention. Casual narration and unique animation makes it easily noticeable among thousands of videos of users feed. It is not only eye-catching but a dominant piece of art that becomes the favorite of any viewers if created and directed properly. A software explainer video is a form of art and people usually tend to have a positive response towards art.
Help audience perceive information
People will find information from any form of content if they have a desire to know and learn about certain products and software. But this time SaaS companies are in a rush and hurry. After developing a software, you can’t just simply wait for people to find it themselves. You have to reach out to people and inform them about your product with the benefits and features it has. A SaaS explainer video likewise requires a proper marketing funnel for it to reach the audience with information so that they can perceive it and get curious to know more.
Use in variety of ways
Animated videos can be used in a variety of ways once you have your product explainer video with you. It can be a part of your website so that when people land on your page they can expand their horizon watching your video. It can go well with all of your social media campaigns so that it reaches out to your followers feed very easily. As everyone is on Youtube these days, don’t miss out to share it on your channel as most people are active there. LinkedIn, Vimeo and Tiktok could be other major platforms where you may find a larger group of audience.
The Takeaway
It’s no doubt that animated videos help you land in many ways. You can even say that with software explainer videos your SaaS brand made a perfect landing in the market. It may take a little while but you’ll slowly feel your company expanding its business with the use of animated video. It will give birth to many possibilities and the outcomes will be on your side. SaaS explainer video supports all forms of marketing campaigns and even reduces the costs which could go heavy otherwise. It increases customer engagement, brand loyalty and boosts conversions. A SaaS company can profit in many ways with the help of product explainer video.
As a SaaS company, you may have doubts regarding animated video, its purpose and the usefulness.
Here are a few points that may help.
- You can guide the path through which customers land on your product and increase chances of them helping your software expand.
- Animated videos are a generic medium to showcase a SaaS portfolio which creates a long lasting identity of the brand in the market.
- SaaS explainer video opens the door to every marketing campaign making it possible to reach out targeted as well as global audiences.
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