Introduction
As the FMCG industry continues to compete for customer attention in a crowded market, companies are turning to innovative ways to communicate their message effectively. Animated videos have emerged as a powerful tool for FMCG companies to showcase their products and services, creating a dynamic and engaging way to convey complex information and tell compelling stories.
In this case study, we will explore how our 2D and 3D corporate video services helped a leading FMCG company address a key challenge they were facing and effectively communicate their message to a broad audience. By utilizing animated videos, the FMCG company was able to stand out in the market, showcase its products, and highlight its company values, all while capturing the attention of its target audience.
Client’s Feedback
We loved working with Creabiz on our corporate video project! Their team was highly creative, professional, and dedicated to bringing our vision to life. The final product was beyond our expectations, and we appreciated their excellent communication and willingness to go the extra mile to ensure our satisfaction.
Aditya Dugar
The Problem
Promotion of the huge FMCG product category. Introduction of the Company profile, including multiple Sister Concerns and Industrial Activities. Highlighting CSR activities and achievements. Portraying Company values, employee growth, and International export reach.
Our Solution
The animated video successfully promoted and emphasized every nook and corner of the company conglomerate “Century Group”. The 2D corporate video is a combination of 2D and 3D animation as it includes 3D animation introduced in a segment merging the style with 2D animation. The FMCG animated video took advantage of animation possibilities to take the audience on a journey for a short duration.
Our Process Brief
Century Group’s animated corporate video project began with gathering information from the client to be portrayed in the video. After arranging all the information, a working script was ready. We went on a storyboard discussion and started sketching the outline of the animated video. Once our team had the concept clear, the storyboard design began its pace. Numerous elements to reflect hotels, companies, factories, products, and many more were created and storyboarding was completed that portrayed the FMCG animated video. Meanwhile, we recorded a voiceover sample and improvised the sentences to match the tone keeping the factual information intact. After the approval, the team started the animation of the 2D corporate video. The animation followed several 2D animation techniques as well as the 3D modeling, texturing, lighting, and animation of one product category. Once a draft was ready, we shared it with the client for analyzing the 2D corporate video through their team. We kept on enhancing the tiniest detail during the revision period and also got the final voiceover ready. After SFX and voiceover were in sync with the animated video, the final draft of the animated corporate video was ready. We believe Century Group’s FMCG animated video is proving itself as a healthy asset to promote the brand to its stakeholders.
