``The work we have done with CreaBiz has really added a lot of value to our overall brand value and has allowed to incorporate ethical sales practices. Life insurance globally is deemed to be a complex financial product where buyers are always left confused. We, JyotiLife are the first one to be able to showcase our life insurance products using animation which clearly describes what the policyholder can expect in various scenarios and has been very well received by the industry.``

— Prakash Bikram Khatri

CEO, Jyoti Life Insurance Company Ltd.