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SaaS explainer video, product explainer video, software explainer video

10 Reasons Your SaaS needs an Explainer Video

written by SaugatSaugat works as a copywriter at Creabiz. He has created several screenplays for businesses all around the world and enjoys sharing his skills and experiences through articles on animated videos.
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A lot of SaaS platforms are growing in the industry providing services to the customers. According to our research in the global market, around 70% of the company plans to create a SaaS explainer video in the coming days. Companies are gradually understanding the necessity of Software explainer video knowing the advantages it can bring. If you’re looking for reasons why your SaaS needs a product explainer video then this article is meant for you. Here we are going to discuss ten reasons your SaaS needs an animated video.

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Generates more qualified leads

Only creating a cloud software is kind of insufficient to generate leads from the customers. A proper marketing strategy is required which will not only get you leads but also bring qualified leads on your desk. One of the booming marketing strategies is using animated videos. They are so versatile that it fits every marketing campaign that you decide to promote your business. Software explainer videos are influential and bring more qualified leads compared to those without videos.

Has the highest click through rates

You need to let your customers know what you are capable of explaining to them how you work. Only then people will click through your website and get along to use your product. A popular medium to describe your software to the people is through Product explainer video. If you make people watch your video they are more likely to understand the benefits of using your product. If it’s able to build up curiosity and create hype in the market which is easily possible through animated videos then for sure the click through rates will go higher.

Allows you to tell your story

Every SaaS company has a story which they want to tell to their clients, customers and audiences around the world. Telling a story enhances the beauty of every company. It attracts affection and care from the ones who know their story. What could be a better option than animated videos to share your company’s story. It builds up an attachment and creates a bond between the company brand and the viewers. A software explainer video as it is, one more video to tell the story would work magic to maintain your brand reputation in the market.

Quickest medium to brand your business

Branding your SaaS business is as important as any other factor necessary to grow your sales. Creating a SaaS explainer video will not only help you sell but establish a strong brand presence. You’ll even feel your brand gaining recognition quicker than ever with the use of animated videos. Videos make a strong identity saving you from crises that you could fall into otherwise. People will feel you are here to provide them with better services in the days to come. Your SaaS brand will reach heights with the help of an animated video.

Videos are highly self explanatory

A SaaS platform requires a solid explanation to make people understand what the product is all about. Though SaaS software makes your workflow easier, the features and process may seem complex without a proper explanation. Enterprises wanting to use your SaaS product may not understand the use case of it and not know how to integrate in their workflow. A software explainer video has a power to self explain the content both visually and verbally.

Improves the understanding of the product

If you create a product explainer video with an entertaining concept, then you’ll be able to grasp viewer’s attention from beginning to the end. When that happens you’ll have enough time to clarify all the doubts that an audience has before viewing the video. An animated video creates a better understanding of the product. It gives a general explanation about the overview of your product that helps the audience understand your product. The better they understand, it is more likely that they use your product.

Strikes the emotion of customers

The first person narration of an animated video creates an environment as if the video is trying to connect or talking to the viewer itself. The video alleviated sentiments and provokes emotion with additional sound effects and background music not making the voice over totally bland. A SaaS explainer video can strike the emotion of customers making it feel like ownership with the software they are about to use. The audience once connected with the video will easily find the solutions they are struggling with.

Presents content in educational yet captivating way

Content is the key while marketing your SaaS software. Animated videos are one of the best ways you can use to present your content. Software explainer videos can profoundly adapt educational concepts that can captivate viewer’s attention. Not so lengthy in duration, this type of videos supports teaching the audience purpose in a very effective approach. It elaborates the fundamentals of the content in a clear and concise manner. You can even use your videos in meetings, presentations and seminars for a wider outlook.

Supports every form of marketing campaigns

Your SaaS marketing campaigns will certainly take your sales to a certain height but with animated videos the results would be drastically amazing. If you attach a video in your email marketing campaigns the click through rates would simply go higher and higher. Video marketing is simply a better option to promote your business. Your social media, Youtube channel and landing pages would be amazingly extraordinary and people would spend much time watching your videos. Product explainer videos are a way to go for your marketing campaigns. 

Improves SEO ranking

It is with no doubt that you want to rank higher in search engines and video channels. Your SaaS explainer video will help you with that. With animated video it is easy to rank higher on search engines, Youtube and Vimeo because people are widely searching for videos on the internet and they even spend most of their time watching and looking for new ones every now and then. As animated videos for SaaS platforms are not so lengthy people engage on to it comparatively.

The Takeaway

After looking at these awesome reasons you will not deny that your SaaS also needs a software explainer video. Animated videos are a very useful tool as it has a wider spectrum where it can be used to grow your sales. It is surely a wise investment that you should make which brings laurels to your SaaS company in ways unimagined. It saves you time and workforce by working and marketing on your behalf 24/7. A product explainer video has become a necessity as everyone is into it plus the audience also love them.

 

Here are a few interesting thoughts on animated videos that will help shape your SaaS company.

 

  • SaaS explainer video will drastically change the way the audience looks at your product, software and company.
  • Animated videos bring up various ideas to tell your story to the global audience enhancing your portfolio and brand recognition.
  • Explainer videos receive responses in unimaginable ways and can be used in all types of marketing campaigns.
 

IT & Technology Video Examples

IT & TECHNOLOGY VIDEO EXAMPLES

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