fbpx Scroll to top
Please assign a menu to the primary menu location
SaaS explainer video, product explainer video, software explainer video

SaaS explainer videos - A bridge between your product and customers

written by SaugatSaugat works as a copywriter at Creabiz. He has created several screenplays for businesses all around the world and enjoys sharing his skills and experiences through articles on animated videos.
Read More

Article Contents

There is no doubt that SaaS platforms are developed to reduce the existing problems and make work smooth and easier. Due to its complicated nature and complex structure, a SaaS product usually goes unheard, staying idle on its website. You may have not known about it but a SaaS explainer video will fill up the gap that exists between your product and customers.

You must have invested a lot of time creating your SaaS product. In today’s marketing world, a website is not sufficient to describe your product’s features and use case. If you’ve felt it already then you should have known by now that a software explainer video could attract and welcome lots of inquiries regarding your SaaS product. It will also help you create a bridge between your product and customers.

Software as a service is already booming as a top choice in the business industry. Everyone is looking for software to reduce their workload and make business easier. This makes the competition among software developing companies extremely fierce. In order to sustain in this competitive market, a software explainer video has become a necessity rather than a choice.

IT & Technology Video Examples

IT & TECHNOLOGY VIDEO EXAMPLES

Unique and casual narration

As a SaaS company, your product descriptions are usually filled with technical jargon that is difficult to understand for a normal person who could possibly be your potential client. Your customers will get confused not being able to know if the product will be of any use to them. A SaaS explainer video usually simplifies the complex features of the product with a unique and casual narration sharing the information to the audience visually. This makes the audience more likely to understand the product and make them your potential customers.

Not a common advertisement

We generally tend to ignore advertisement videos. Common advertisements may sound boring so we ignore them but the same is not the case of animated videos. An animated product explainer video makes the topic a lot more interesting to watch. The viewing span of animated videos is also longer than that of common advertisements. Instead of ignoring the video, the playful animation and informative SaaS narration is sure to make the audience watch the video until the very end.

Explainer videos save time

If you sit down and start to study the features and services of a SaaS platform from a website, it will take hours for you to get the general idea about the software, what it does and how to use it. It would surely take a helping hand to guide you through the process in detail. The software explainer video can be that helping hand that the audience needs to understand a SaaS platform in less time. The video can explain the entire work process in 2 to 3 minutes. In Fact several videos can be created explaining the features of products in detail. It will be a wise investment as well as save you time.

Communicate your message

There’s no denying that our brains process visual information way too faster than text. And in SaaS explainer videos, the visuals are complimented with auditorium explanations too which makes the message more loud and clear. Animated videos are not only visually appealing, it makes communication to the audience through the video. One more benefit of using video as a communication tool is that the audience can view them twice and again to get the message clearly.

Expand your customer base

Thanks to social media, Youtube and Vimeo, you can reach out to audiences globally. Not limited to that they also provide the insights and feedback of the viewers too. If you have a product explainer video for your SaaS company, it is more likely that you will publish it on different platforms on the web and grab its full advantage. One of the main advantages of doing so is that you’ll be able to expand your customer base. You’ll surely receive many inquiries regarding your SaaS product.

Educate your audience

A Software explainer video contains information in a simplified form so it does not make a typical advertisement. Its main purpose will be to educate the audience. It obviously does the marketing of your software but in a unique way. It will explain the importance of the software to its customers while branding your SaaS company. This will make the audience curious to learn about the software and if it is suitable for their work and business they will definitely use your software.

Improve conversion rates

You should not compromise the quality of your SaaS explainer video because it can make viewers convert into a customer. It will surely bring drastic change in the rates of conversion once you create animated videos and share them on the internet. People will view your SaaS platform, understand the services your software offers and take the next step to get your product for themselves. An animated video guarantees higher conversion rates when marketed properly on all platforms.

End Thoughts

When you create a software to offer services, initially there will be a huge gap between your product and the customers. There are many methods to bridge this gap and one of the trending, popular and widely used practices is video marketing. For that you need to create a product explainer video. 

Once you have the video, your software brand will reach people all over the internet. They will get to know about the services you offer and will reach out to you if they are interested. In order to get more inquiries you must make sure your software explainer video is up to the mark both in quality and information.

Here are a few key points from the article that may help you on your video production journey.

 

  • Tapping into the market as a SaaS platform was your choice but animated videos for video marketing is becoming a necessity specially for SaaS products.
  • With video you’ll save time while communicating strong messages to the audience which will slowly increase the conversion rates.
  • Make sure to keep your narration simple and unique but don’t forget to educate the audience because if they understand they will inquire.
 

Related Post

error: Content is protected !!

Talk To Us & We’ll Talk To You!

Agriculture

Talk To Us & We’ll Talk To You!

Customer Service Videos

Talk To Us & We’ll Talk To You!

App Demo Videos

Talk To Us & We’ll Talk To You!

Brand Video

Talk To Us & We’ll Talk To You!

Explainer Videos

Talk To Us & We’ll Talk To You!

Customer Onboarding Video

Talk To Us & We’ll Talk To You!

Sale Videos

Talk To Us & We’ll Talk To You!

Product Demo Videos

Talk To Us & We’ll Talk To You!

Training Videos

Talk To Us & We’ll Talk To You!

Educational Videos

Talk To Us & We’ll Talk To You!

Commercial Ad Videos

Talk To Us & We’ll Talk To You!

Teaser Videos

Talk To Us & We’ll Talk To You!

Employee Onboarding Videos

Talk To Us & We’ll Talk To You!

Heavy Machinery

Talk To Us & We’ll Talk To You!

Testimonial Videos

Talk To Us & We’ll Talk To You!

Communication Videos

Talk To Us & We’ll Talk To You!

IT & Technology

Talk To Us & We’ll Talk To You!

Banking & Finance

Talk To Us & We’ll Talk To You!

Logistics

Talk To Us & We’ll Talk To You!

Energy & Renewables

Talk To Us & We’ll Talk To You!

Medical & Pharma

Talk To Us & We’ll Talk To You!

Real Estate

Talk To Us & We’ll Talk To You!

Manufacturing

Talk To Us & We’ll Talk To You!

Automation

Talk To Us & We’ll Talk To You!