8 Ways to Use Animated Videos to Increase SaaS Product Sales
SaaS platforms usually vary from other business types in the industry. The products which they offer are cloud based software making it a completely different dynamic. Due to its different expectations, consumer needs, and journey map it will require a carefully crafted marketing plan. SaaS animated sales videos are surely a fit for that purpose.
Marketing of your product is necessary to make it sell because only if sales happen then you’ll realize that your product has been a success. In order to make that happen, animated sales videos can play a huge role by increasing the sales. Animated videos do not directly sell your product. It makes sure to convey your message to the audience.
Product animated videos can convince the audience with powerful narration and engaging visuals. And for that you need to know a few ways to use animated videos so that you can increase the sales of your product. Here in this article we will discuss with you a few tips while creating an animated video.
Establish a well-thought-out marketing funnel
Once you have created your SaaS animated video, don’t rush out and publish it without a well planned marketing strategy. Thoroughly research your market and prepare a budget. Invest wisely in an animated video production company that offers high quality animated videos. Don’t just run behind a whim on platforms that are insecure and full of risks. List out every stage and prepare steps to follow in each stage. Make sure your marketing funnel is addressing your customer’s journey.
Create buyer personas
First of all, research your target audience. This is necessary because SaaS platforms have a set of audience that may vary from the global audience who may view and like the video that you have shared but won’t buy your product because it is of no use to them. The animated sales video that you have created for your SaaS company is only useful to those who have the need to use your product in their daily work. So, it is a task of your marketing unit to find those groups of audience who need to use your software service on a daily basis.
Make a list of the types of videos you'll require
As a SaaS company, don’t stay put on just a single video. It will look insufficient as the nature of product animated videos will be limited. If you want something extra there will be more types of animated videos that you have imagined. Videos will help you brand your companies well as helping you make sales. People will recognise you from those entertaining and informative animated videos which they viewed and shared. Having more than one video means you are spreading consistency in the market and is bound to bring some fruitful outcomes.
Focus on Benefits and features
Clearly there are a variety of ways to create SaaS animated videos and among them most popular are of the one showing benefits and features. Benefits will make sure that the audience will understand your brand and with features they will be able to compare them in the market. So, once they feel your product is the best available in the market they will surely dive into your products and make a purchase. The benefits of using your product and the features of your product are your selling point so make sure you make them clear in the video.
Sneak and study on your competitors
What’s going on in your market? How are your competitors planning their strategy? It may not sound fair but you must make a complete analysis on your competitors so you can make better decisions than they are making. Creating an animated sales video could be one of them. Your competitors may or may not have created it but you should have one if you want to stand out in the market. For your information most of the SaaS platforms have already created animated videos to build a strong presence in the market.
Publish it on your every possible channels
One of the benefits of creating animated video is that you can share it on as many platforms as possible. Most of your general audiences are the followers in social media and video channels. If you miss out on any of the platforms then you may lose the chance to share your product animated video to those who are following you on that platform. For example, you may have relatable connections on your company’s LinkedIn profile, if you won’t share your animated video on this profile then you’ll miss all these valuable connections who could be your potential customer.
Use highly responsive call to action
Your call to action will get you customers. If it is strong enough and full of sentiments people won’t hesitate to buy your SaaS product and software. For that to happen your SaaS animated video should contain interactive call to action. It will make the audience feel like they are part of the company. It will create a connection between the company and audience like the video itself is talking to them. So, make sure your video has a strong call to action in it.
Do not expect immediate conversion
Have a little patience because the good things take time. Just keep in your mind that Rome was not built in a day. Once you have created an animated sales video, you’ve taken the first step towards video marketing. Just make sure you are resharing your video on all platforms once in a week or twice a month. Make sure you change the tone of the caption while you reshare it. The platforms will also offer you boosting of the post so that they can reach your targeted audience in the certain regions. Once your video picks up pace you’ll definitely start getting inquiries.
Most likely you may have created a SaaS animated video but not getting the expected result from it. You must be doing something wrong otherwise your competitors also should be experiencing the same but instead they are taking full advantage of it. Maybe you need to follow a proper video marketing strategy. And of course don’t just stick on to a single video but begin with a single video. Take your time with the first one and gather a proper audience. And after that you will feel the difference with the second video. And that’s called investing wisely.
Here are a few key points on how to enhance your product with animated videos and successfully establish it on the market.
- You can effectively use animated videos to make more sales, learn to use them wisely and properly.
- Animated video makes your portfolio very strong and helps you compete in the market with other SaaS companies.
- Video marketing is the best marketing approach which has been the most productive approach looking at the recent trends.
Most likely you may have created a SaaS animated video but not getting the expected result from it. You must be doing something wrong otherwise your competitors also should be experiencing the same but instead...Read More